How My Pure Filter Recovered Sales It Was Losing to Upfront Payment
My Pure Filter sells residential and commercial water filtration systems in Florida, Texas, Georgia, and Boston, with an average ticket of about $4,000. It has offered Eos Loan financing since early 2026. Out of every 10 customers, 4 now use it, and sales rose about 66%. The customer pays in installments, and My Pure Filter is paid upfront.
4 in 10: 4 of every 10 My Pure Filter customers use Eos Loan financing.
About 66% more sales: sales rose about 66% since the company began offering financing.
Paid upfront, weekly payouts: the customer splits the payments, and My Pure Filter receives its money upfront, with payouts made weekly.
Fast decisions: approval usually takes less than one day.
One company's results: these figures are My Pure Filter's own, not a market-wide measurement.
Talk to Eos Loan about offering financing to your customers
Who Is My Pure Filter?
My Pure Filter is a water filtration company that sells whole-house, reverse osmosis, and shower filters for homes and businesses. It works in Florida, Texas, Georgia, and Boston, and it is expanding quickly. Bruno Gutenberg is the CEO and founder.
A whole-house or reverse osmosis system is an essential project for the household or business that buys it, and it is also a purchase that many customers cannot make in one payment. That is the gap this case study is about. For background on how water filtration financing works on the installer side, see how to offer water filtration financing to customers.
What Problem Was My Pure Filter Trying to Solve?
My Pure Filter was losing sales to customers who wanted a system but could not pay for it upfront. Those customers were lost, and the company often cannot offer its own installment plan without straining its cash flow. The sale stalled at the payment, not at the product.
This is a common squeeze for equipment and service businesses. Offering installments in-house means waiting months to collect on a job that has already been delivered, which ties up money the company needs for payroll, inventory, and the next install. Declining to offer installments means the customer walks away. For a closer look at the timing problem, read contractor cash flow and financing funding timelines.
How Does Eos Loan Financing Work for My Pure Filter?
The customer picks a filter and finances it through Eos Loan, and Eos Loan pays My Pure Filter. The customer then repays Eos Loan in installments. My Pure Filter does not carry the payment plan, so it is paid upfront instead of collecting over time. Approval usually takes less than one day, and payouts to My Pure Filter are made weekly. Financing is subject to approval and eligibility.
Eos Loan is a fintech and a direct lender, not a marketplace or a broker. The customer applies with Eos Loan, and Eos Loan makes the credit decision. For a comparison of how this differs from other models, see point-of-sale financing versus marketplace versus direct lender.
What Results Has My Pure Filter Seen?
Since it began offering Eos Loan financing in early 2026, My Pure Filter has seen five results: 4 in 10 customers use it, sales rose about 66%, the company receives its money upfront, the customers it used to lose now buy, and approval is fast. These are the company's own results.
Three details matter more than the percentage. First, the 4 in 10 are described as customers the company used to lose, so the financing adds sales instead of only shifting how existing customers pay. That fits the arithmetic: if 4 of 10 customers are sales that would not have closed, the other 6 are the base, and 4 added to 6 is an increase of about 66%.
Second, the ticket is large. With an average ticket of about $4,000, many households cannot pay in one payment, which is why the payment step was where sales stalled. Third, the money arrives on a schedule the company can plan around: approval usually takes less than a day, and payouts are weekly, so the company is not waiting months for each job to be paid off.
What Does Bruno Say in His Own Words?
Bruno's testimonial covers the volume, the cash flow, the recovered customers, and the service. The quotes below are translated from his Portuguese-language video testimonial and are shared with his permission.
“Out of every 10 customers, 4 use Eos Loan. They split the payments for our customers, and we get paid upfront.”
“That is a huge relief for our cash flow.”
“Those 4 customers we used to lose became customers.”
“The service from Eos is fast and practical, the approval too, and they pay us very quickly as well.”
What Can Other Businesses Learn From This?
Businesses that sell equipment or services above what most customers can pay in one payment lose sales at the payment step. Offering financing through a lender, instead of carrying installments in-house, lets the customer spread the cost while the business keeps its cash. That is the model behind the My Pure Filter result.
Three practical points follow from the case:
Count the sales you lose at the payment step. Bruno knew his number: 4 in 10 customers. Review your own quotes that stalled and note how many were price-ready but payment-limited.
Separate the customer's payment plan from your cash flow. In-house installments put the waiting on your balance sheet. A lender-funded plan moves it off.
Make financing part of the first conversation. A customer who hears about monthly payments early is less likely to drop out at the final quote. For ideas on presenting the option, read best practices for marketing your financing program, and for businesses that sell more than one type of essential project, how to add a second essential project line without a new financing setup.
Eos Loan finances essential projects for residential and commercial customers, including water filtration systems. Businesses that finance larger commercial installs can also read how businesses finance commercial water filtration systems.
Frequently Asked Questions
How does Eos Loan financing work for a water filtration company?
The customer chooses a system and finances it through Eos Loan. Eos Loan pays the water filtration company, and the customer repays Eos Loan in installments. Financing is subject to approval and eligibility, and terms vary by product and applicant.
Does the business get paid upfront?
In the My Pure Filter arrangement, the company receives its money upfront while the customer pays in installments. Approval usually takes less than one day, and payouts to My Pure Filter are made weekly. Specific timing and terms depend on the program, so contact Eos Loan to confirm what applies to your business.
Is Eos Loan a bank?
No. Eos Loan is a fintech and a direct lender. It is not a marketplace, and it does not connect customers to other lenders.
Do these results apply to every business?
No. The figures are one company's own results. Results depend on a business's customers, pricing, and how it presents financing, and every approval is underwriting-based.
How can my business offer Eos Loan financing?
There is no self-registration form. Contact the Eos Loan team or call +1 833-989-3737 to talk through your products and customers.
Testimonial from Bruno Gutenberg, CEO and founder of My Pure Filter, shared with his permission. Results are one company's experience and do not represent what every business or customer will see. Financing is subject to approval and eligibility.